Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12164/159
Title: Coupons for success: A marketing incentive in academic support
Authors: Rennar-Potacco, Donna
Chen, Peter
Desroches, Danielle
Chisholm, Daniel R.
DeYoung, Sandra
Issue Date: 2013
Publisher: National College Learning Center Association
Rights: Copyright by National College Learning Center Association
http://rightsstatements.org/vocab/InC/1.0/
URI: https://nclca.wildapricot.org/resources/Documents/Publications/TLAR/Issues/18_1.pdf
http://hdl.handle.net/20.500.12164/159
Type: journal article
Citation: Potacco, D. R., Chen, P., Desroches, D., Chisholm, D. R., & DeYoung, S., (2013, Spring). Coupons for student success: A marketing incentive in academic support. The Learning Assistance Review, 18 (1), 28-45.
Abstract: How does a Coupon Incentive Program motivate students to seek academic support in high-risk courses? Results from this study demonstrated that the Coupon Incentive Program was effective in motivating voluntary student attendance and improving student outcomes. Recommendations related to implementation of the Coupon Incentive Program are discussed.
Subject: reward
motivation
academic support
Study Group
academic performance
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