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Title: Coupons for success: A marketing incentive in academic support
Authors: Rennar-Potacco, Donna
Chen, Peter
Desroches, Danielle
Chisholm, Daniel R.
DeYoung, Sandra
Keywords: Reward;Motivation;Academic Support;Study Group;Academic Performance
Issue Date: 2013
Publisher: National College Learning Center Association
Citation: Potacco, D. R., Chen, P., Desroches, D., Chisholm, D. R., & DeYoung, S., (2013, Spring). Coupons for student success: A marketing incentive in academic support. The Learning Assistance Review, 18 (1), 28-45.
Abstract: How does a Coupon Incentive Program motivate students to seek academic support in high-risk courses? Results from this study demonstrated that the Coupon Incentive Program was effective in motivating voluntary student attendance and improving student outcomes. Recommendations related to implementation of the Coupon Incentive Program are discussed.
ISSN: 1087-0059
Appears in Collections:Academic Support

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