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|Title:||Coupons for success: A marketing incentive in academic support|
Chisholm, Daniel R.
|Keywords:||Reward;Motivation;Academic Support;Study Group;Academic Performance|
|Publisher:||National College Learning Center Association|
|Citation:||Potacco, D. R., Chen, P., Desroches, D., Chisholm, D. R., & DeYoung, S., (2013, Spring). Coupons for student success: A marketing incentive in academic support. The Learning Assistance Review, 18 (1), 28-45.|
|Abstract:||How does a Coupon Incentive Program motivate students to seek academic support in high-risk courses? Results from this study demonstrated that the Coupon Incentive Program was effective in motivating voluntary student attendance and improving student outcomes. Recommendations related to implementation of the Coupon Incentive Program are discussed.|
|Appears in Collections:||Academic Support|
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|PotaccoChenDerochesChisholmDeYoung_CouponsForSuccess_TLAR.pdf||Article||199.27 kB||Adobe PDF|
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