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dc.contributor.authorRennar-Potacco, Donna-
dc.contributor.authorDeYoung, Sandra-
dc.identifier.citationPotacco, D. R. & DeYoung, S. (2007). The business of academic support. The Learning Assistance Review. 12(2), 19-31.en_US
dc.description.abstractAcademia has traditionally avoided adopting the fast-paced, profit-oriented operational style that accompanies corporate culture. However, a business model can be successfully adapted to the unique needs of an academic institution, discipline, faculty, and students through the selective adoption of business principles. A classic marketing mix theory was used with other basic marketing principles to promote an academic support area that struggled to convince students to voluntarily use their services. An adaptation of this model is presented along with the methodology that was used to develop it.en_US
dc.publisherNational College Learning Center Associationen_US
dc.relation.ispartofThe Learning Assistance Reviewen_US
dc.rightsCopyright by National College Learning Center Associationen_US
dc.subjectAcademic Supporten_US
dc.subject.lcshUniversities and Colleges--Administrationen_US
dc.subject.lcshAcademic Achievementen_US
dc.titleThe business of academic supporten_US
dc.typejournal articleen_US
dc.description.versionVersion of Record (VoR)en_US
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